Client

$15 million in sales fabless semiconductor manufacturer

Industry

Semiconductors

Business Objective

• Generate new business opportunities on the web
• Provide superior customer support

Background

Electronics design engineers search for the components they need on Google.  They are looking for new products or suppliers that can meet their technical specification requirements for new designs.

Solution overview

Created an online parametric search engine, knowledge-base and product and application specific content. This content was optimized to enable search engines to capture the information and direct visitors to the information portal. Once engineers visited the website, the site made it easy for them to locate the precise orderable part-number and either purchase it online through participating distributors with available-to-sell inventory in stock or submit a request for a free sample.

Services rendered

• Business Consulting & Project Management
• Data creation, rationalization and cataloging
• User Interface design
• Specification search engine
• Content creation and search engine optimization